CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 12
Welcome
Sustainability
Another example is the Simpler Recycling initiative
– requiring all businesses in England with 10 or more
employees to separate their waste into three streams (dry
recyclables, food waste and non-recyclable) – which has
led to a 34%32 increase in waste captured for recycling
since its implementation in Wales in 2023, followed by
England in 2025. As a company that’s pledged to cut our
packaging per serve and increase its recycled content,33 we
fully support initiatives like this.
groups – to reduce flood risk in the area and provide
natural, clean water for the local community. Just the
right amount, of course.
That water is essential to life goes without saying. But it
must be just the right amount: too little and life withers;
too much and we’re inundated. While water cleans,
nourishes and sustains, it can also cause erosion and
floods. So sometimes it needs managing.
That’s why we’ve been working with The Rivers Trust
charity since 2021. In 2024, the Trust saw the completion
of the £80,000 restoration of a 600m3 natural
floodplain and creation of a meandering channel at
Chellow Dene Beck, a West Yorkshire wetlands 10 miles
from our Leeds factory.34
The scheme improved the capacity of the site to hold
water during times of heavy rain and slowed the flow of
water down the beck to create a natural flood defence. It
also improved habitats for wildlife, allowed native brown
trout to move more freely along the beck and provided a
beautiful space for local people to enjoy.
At Carlsberg Britvic, we recognise that our business relies
on healthy water systems in the communities we serve
and are striving to find new ways to become more water
efficient in our own operations.
We’re proud to have supported the Chellow Dene Beck
scheme – which was carried out by the Environment
Agency, as well as local authorities and community
32 https://www.biffa.co.uk/support-resources/simpler-recycling
33 https://sensationaldrinks.com/partner-with-britvic/sustainability/what-britvic-are-doing/
34 https://aireriverstrust.org.uk/blog/2024/09/20/chellow-dene-resurrected/
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SUSTAINABILITY
Category overview
