CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 19
Convenience overview
Convenience deep dive
Convenience data tables
So, there are still many reasons for cheer, both for soft drinks and the wider
industry. There’s evidence to suggest that – despite a dip in frequency of pub
visits in the past year17 – when people do go out, more are choosing to raise
their glasses with premium drinks.18
Again, our sales figures back this up. Jimmy’s Iced Coffee has achieved value
growth of 191%19 in the licensed and foodservice channels in the past year as
more operators use the brand’s range to satisfy growing demand for premium
iced coffee. The Teisseire flavour syrups range has grown by 59%19 in value
in licensed and foodservice outlets as demand for a wider range of flavour
experiences – in both hot and cold drinks – continues to grow.
LOYALTY
Shoppers are using loyalty cards and buying more on promotion to manage their finances more
effectively. This means that inflation is no longer the greatest contributor to growth. Trading up to more
premium food and drink and repeat purchasing are now the key driving factors behind this growth.20
HOW ARE SHOPPERS
TRYING TO MANAGE SPEND20
(% OF SHOPPERS)
Buying cheaper groceries
Using loyalty cards
Buying on promotion more often
Using coupons / cashback /
vouchers
COMFORTABLE
MANAGING
STRUGGLING
ATTITUDINAL SHIFTS TOWARDS FINANCES IS TRANSLATING INTO HOW WE SHOP, INFLATION IS NO
LONGER THE MAIN CONTRIBUTER TO GROWTH, SHOPPERS ARE TRADING-UP PRODUCT MIX21
15.0%
4.0%
GREATEST RETURN TO GROWTH
2.0%
5.0%
0.0%
-5.0%
-2.0%
-4.0%
-15.0%
-6.0%
-8.0%
-25.0%
Inflation
Contribution to spend change %
6.0%
Trade-Up
Repeat Volumes
+£411m +£336m
202412
202501
202410
202408
202404
202406
202402
202311
202313
202309
202307
202303
202305
202301
-10.0%
-35.0
Category repertoire
Product trade-up / down
Brand / Product loyalty mix
Store mix
Population size
Promo use
Tweaks in product
choice (e.g. changing
brands, buying
different pack sizes)
Impact of buying
more of the same
kinds of products
Repeat purchasing
18 Kantar FMCG Panel Pressure Groups (01.12.24) and Coping strategies (12 w/e January 2025)
19 CGA by NIQ, FS&L Database, Total OOH, Value Sales MAT vs YA 31.12.24
20 Kantar Worldpanel – Panel Voice Survey – Pressure Groups Survey – Nov 2024 – 9,767 panellists interviewed
21 Data for 12 w/e 26.01.25 – Kantar Purchase Panel Levers for growth analysis - Trended
CATEGORY OVERVIEW
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