CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 20
Welcome
Category overview
Sustainability
Consumers’ growing health consciousness is another big
opportunity, both in grocery and the out-of-home channels. More
people are moderating how much alcohol they drink, or cutting
it out altogether, with 46%22 of people in the UK now falling
into the former camp (up from 36% in 201822) and 17%22 into the
latter (up from 12% in 201822). Given that switching to soft drinks
is the second most popular way of cutting down on alcohol,22 the
growth opportunities are clear.
Indeed, 318 million soft drinks servings were consumed as an
alternative to alcohol in UK homes in 2024,23 a rise of 16 million
(5.3%) versus five years ago.23 Net switching from alcohol to
soft drinks has delivered £51.2m growth24 (£14.7m for low and no
options24) in the past year. This is where premium soft drinks and
low and no alcohol brands come into play.
Whereas previous generations’ drinks repertoires were limited
to a few staples, today’s consumers are demanding a far wider
range of drinks. Carlsberg Britvic is in a unique position in the
UK to meet these demands, with everything from craft beer
and mainstream lagers and low/no alcohol alternatives like
Brooklyn Special Effects and 1664 Bière 0.0 through to mega
brands like Pepsi MAX® and 7UP and drinks with functional
benefits such as Purdey’s.
MODERATION
NATION23
Methods of moderation
Abstinence
Moderation
17%
46%
(vs. 12% in 2018)
(vs. 36% in 2018)
22 Kantar Worldpanel Division Alcovision Data to 30.09.24
23 Kantar Worldpanel Division In Home & Carried Out Usage Panel 52 w/e 29.12.24 vs. five years ago
24 Kantar Worldpanel Division FMCG Take Home 52 w/e 29.12.24
20
CATEGORY OVERVIEW
#1
Drinking on fewer occasions
#2
Drinking soft drinks
#3
Having fewer drinks when drinking
#4
Drinking no-low alcohol
alternatives
