CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 21
Convenience overview
Convenience deep dive
AS A RESULT, WE ARE SEEING SPEND SHIFT FROM
ALCOHOL INTO SOFT DRINKS, AS WELL AS NO & LOW23
318m
NET SWITCHING FROM ALCOHOL
+£14.7m
in-home soft drinks
servings consumed for
‘alternative to alcohol’
in latest year
NO & LOW
ALCOHOL
+£51.2m
TOTAL SOFT
DRINKS
Convenience data tables
Share of
serves as ‘an
alternative to
alcohol’
3.5
13.9
+16m
2020
servings vs. 5YA
2024
Great tasting drinks without the calories have become
the norm for UK consumers – thanks partly to the
success of drinks such Pepsi MAX®, the UK’s bestselling
zero-sugar full-taste cola,25 7UP and Tango Sugar-Free
and they continue to offer lucrative growth opportunities
for retailers and out-of-home operators. But concepts
of health are evolving, and new opportunities are arising
from growing demand for drinks with functional health
benefits and natural credentials.
Indeed, 35% of soft drinks shoppers are classed as
‘health moderates’,26 meaning that they adopt some
healthy diet and lifestyle practices, and a further 26%
are health actives,26 meaning that they adopt several
of these practices. Collectively, these groups spend
£96.7bn on FMCG a year,26 a figure that dwarfs the
£50.5bn26 people who take a more relaxed approach to
health and wellbeing spend. As we explore below, we
expect consumer health consciousness to grow over
the coming year.
This is why growing numbers of our partners are
serving up products such as Plenish, health shots and
plant-powered m*lks alternatives, as well as Purdey’s
Natural Energy drinks and Aqua Libra natural still,
sparkling and infused waters. It is also the inspiration
behind our new Lipton Kombucha range, a trio of
refreshing, lightly sparkling drinks with naturally
fermented tea, available in Mango Passion fruit,
Raspberry and Strawberry Mint flavours.
25 NIQ & CGA BY NIQ – Grocery Multiples, Convenience & Impulse, Foodservice and Licensed venues – NIQ 52 w/e 28.12.24, CGA by NIQ 31.12.24
26 Kantar Worldpanel Europanel, Gfk – Who Cares? Who Does? Health Survey 2024 %GB
CATEGORY OVERVIEW
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