CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 22
Welcome
Category overview
Sustainability
HEALTHY
GROWTH27
TOTAL FMCG SHOPPERS
HEALTH ACTIVES
35% of soft drink shoppers try to adopt a
healthy lifestyle, but with limited success
£47.4bn
% HOUSEHOLDS
Adopt numerous diet and
lifestyle practices
Spend on FMCG
Health passives
Health actives
Health moderates
26%
2.1bn
FMCG shopping trips
35%
HEALTH PASSIVES
Do not adopt many diet and
healthy lifestyle practices
£50.5bn
39%
Spend on FMCG
2.1bn
FMCG shopping trips
Soft drinks
Despite this, health typically makes a
resurgence after turbulent events slow down
% of Britain viewing as harmful
Brexit
82%
% of food and drink had for health
29
Sugared beverages
28.5
COVID
28
27.5
27
Cost of living
26.5
26
£35bn
25.5
Spent per year on healthy
food/drink choices
77%
Energy drinks
52 w/e 15 Sep 13
52 w/e 05 Jan 14
52 w/e 27 Apr 14
52 w/e 17 Aug 14
52 w/e 07 Dec 14
52 w/e 29 Mar 15
52 w/e 19 Jul 15
52 w/e 08 Nov 15
52 w/e 28 Feb 16
52 w/e 19 Jun 16
52 w/e 09 Oct 16
52 w/e 29 Jan 17
52 w/e 21 May 17
52 w/e 10 Sep 17
52 w/e 31 Dec 17
52 w/e 22 Apr 18
52 w/e 12 Aug 18
52 w/e 02 Dec 18
52 w/e 24 Mar 19
52 w/e 14 Jul 19
52 w/e 03 Nov 19
52 w/e 23 Feb 20
52 w/e 14 Jun 20
52 w/e 04 Oct 20
52 w/e 24 Jan 21
52 w/e 16 May 21
52 w/e 05 Sep 21
52 w/e 04 Dec 21
52 w/e 17 Apr 22
52 w/e 07 Aug 22
52 w/e 27 Nov 22
52 w/e 19 Mar 23
52 w/e 09 Jul 23
52 w/e 29 Oct 23
52 w/e 18 Feb 24
52 w/e 09 Jun 24
25
27 Kantar Worldpanel Europanel, Gfk – Who Cares? Who Does? Health Survey 2024 %GB
22
CATEGORY OVERVIEW
59%
Artificial sweeteners
or flavours
