CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 24
Welcome
Category overview
Sustainability
TOP ON
TIKTOK
It’s official: Pepsi MAX® is the top-selling soft drink on TikTok.31 This has been achieved
by working with PepsiCo digital partners to amplify our presence on the platform
through native content, affiliate partnerships and live broadcasts. But it’s not just Pepsi.
We also sell Rockstar Energy®, Lipton, J2O, Tango and Aqua Libra on the platform.
TIKTOK’S VALUE MARKET SHARE
OF TOTAL ECOMMERCE31
4.8%
4.9%
TikTok
accounts for
3.1%
of online
3.1%
sales value
1.0%
0.2%
0.3%
0.4%
Q1
2022
Q2
2022
Q3
2022
0.5%
Q4
2022
1.1%
1.7%
2.2%
Q1
2024
Q2
2024
1.3%
0.7%
Q1
2023
Q2
2023
Q3
2023
Q4
2023
Q3
2024
Q4
2024
ISN’T JUST FOR
GEN Z
Value share
Penetration
Gen Z
21.5%
34.3%
Gen Y
36.0%
26.0%
31 NIQ Digital Purchases – Total Ecom – Value Market Share – data from 01.01.22 to 26.01.25
24
CATEGORY OVERVIEW
# 11
E-retailer in
non-alcoholic
beverages
Jan
2025
