CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 26
Welcome
Sustainability
Category overview
SOME RETAILERS HAVE EXPANDED TO OFFER
ULTRA FAST DELIVERY TO THEIR CUSTOMERS
RAPID DELIVERY CONTINUES TO
EXPAND HELPING ONLINE TAP INTO
DIFFERENT MISSIONS33
Retailer rapid delivery
Rapid delivery channels
value share of online
7.6%
0.7%
5.9%
1.4%
0.8%
Retailers through food aggregators
1.1%
4.0%
0.9%
0.4%
5.5%
4.0%
2.7%
2022
2023
Food aggregators
2024
Retailers rapid delivery
Quick commerce
AMAZON IS DEFINITELY WORTH THE
CONSIDERATION WITH LARGER PACKS34
TOP PRODUCTS
ON AMAZON
64%
#1
Non-alcoholic beverages
top grower vs 2YA
2.0%
1.6%
1.6%
3.6%
3.8%
6.0%
3.3%
4.1%
5.6%
3.1%
4.5%
6.5%
14.5%
15.2%
14.6%
15.7%
16.2%
16.0%
Continue
to growth
Baby
1
Alcoholic beverages
Non-alcoholic beverages
Food
20.8%
20.5%
21.1%
Healthcare
Pet
Home care
Personal care
33.6%
33.6%
32.6%
2022
2023
2024
2
3
33 NIQ digital purchases - FMCG - Full year, 2022, 2023, 2024 - Read as ‘rapid delivery holds a 7.6% share of total online, of which food aggregators hold a 5.5% share’
34 NIQ Omnisales data to 28.12.24
26
CATEGORY OVERVIEW
