CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 29
Convenience overview
The top five soft
drink segments
in convenience are
1
Stimulants
2
Cola
3
Plain water
4
Flavoured carbonates
5
Juice drinks
adding
£184.4m
to the category
in 20241
Sugar free
products grew
+5.5%
Convenience deep dive
Convenience data tables
Innovation continued to play
a strong role in piquing
interest with
21.7%
of market value driven by
new product development 1
NEW!
Pepsi grew
faster versus
Coca-Cola
growing
+3.0%
versus
+0.7%
1
won the
stimulant
wars versus
Red Bull, both
posting strong
growth in 2024
with Monster
pipping Red
Bull to the post
+13.9%
and outperformed
standard +3.0% in
the market 1
versus
1
+11.5%
YEAR IN NUMBERS
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