CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 29
Licensed category overview
Pubs and clubs have
gained volume share
of soft drinks for the
second year in a row
Licensed deep dive
Pubs
50.2%
Licensed data tables
+0.6ppt
vs 20231
Clubs
19.1%
Cola is the winning
category in licensed
49.9%
of volume share
+0.5ppt
vs 20231
Lemonade is
now a watch out
category, losing
-0.8% volume
share vs 2023
taking its
volume share
17
to
12.8%
-0.6ppt
51%
of population bought
a soft drink in the
licensed channel3
+0.2ppt
vs 20231
Packaged was the
winning format
in 2024 (+0.6ppt)1
led by...
Cans
+0.5ppt
and bottles
+0.2ppt1
8
This equates to
26.8m -0.8%
vs 20233
buyers
vs 20233
342m
Spend
per trip
Frequency
trips
+6.3%
vs 20233
£5.10
+7.2%
vs 20233
-1.5%
vs 20233
3 Kantar, OOH Panel, Soft Drinks Britvic Defined, MAT data to 29.12.24
LICENSED CATEGORY OVERVIEW
29
