CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 30
Welcome
Sustainability
Category overview
LICENSED
CATEGORY OVERVIEW
THE QUEST
FOR QUALITY
SOFT DRINKS
The UK pub trade passed several landmarks in
2024. Not only did the decades-long decline in
pub, club and bar numbers come to an end (there
were 99,120 licensed venues trading, a rise of
seven outlets on the previous year1); there was
also a sea change in attitudes to going out to eat
or drink. ‘Quality’ overtook ‘value’ as people’s top
priority when deciding where to go.2 Crucially,
record numbers are choosing to drink less when
they got there.3
1 CGA by NielsenIQ outlet index – December 2024
2 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
3 KAM Low+No Drinking Differently 2024
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LICENSED CATEGORY OVERVIEW
