CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 32
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Category overview
HOW TANGO IS HAVING
A BLAST IN CONVENIENCE
launches of 2024, respectively, with sales of £1.9m6
and £1.8m.6
With the fight for share of grocery retail getting ever
fiercer, channel-exclusive limited-edition soft drinks are
helping to give convenience retailers the edge. Look no
further than the sales figures for Tango’s 2024 limitededition drops in convenience for proof.
And the first? That’s Tango Editions Mango, which
racked up £3.6m6 during the limited time it was
available in convenience. In fact Tango Mango proved
so popular it is now a permanent part of the Tango
core range. Retailers that missed out on the Blast lines
last year needn’t worry. This April, the raspberry and
cherry-flavoured drinks returned to UK convenience
stores for another six months by popular demand. Talk
about having a blast!
Tango’s limited-edition Raspberry Blast and Cherry
Blast lines landed in convenience store chillers in April
2024 and caused quite the stir. By the end of the
year, the two products had achieved combined sales
worth £3.7m.6 That makes Raspberry Blast and Cherry
Blast the second and third bestselling fruit carbonate
RASPBERRY BLAST
£1.9M
TANGO MANGO
£3.6M
CHERRY BLAST
£1.8M
2
6 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
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CONVENIENCE CATEGORY OVERVIEW
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