CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 33
Licensed category overview
Licensed deep dive
Licensed data tables
SOFT
AND
STRONG
While overall drinks sales
through licensed venues dipped
by 0.7% to £31.2bn on volumes
down 3.4% in 20247 – primarily
because consumers were visiting
pubs less often8 – soft drinks
sales have climbed by 0.6% to
£4.6bn on volumes down 5.6%.9
That means people spent an
extra £300m on soft drinks
in licensed venues last year,9
making them the strongest
performing sub sector after long
alcoholic drinks such as beer
and cider.9
2024
% CHANGE
-0.7%
+0.6%
£31.2bn
£4.6bn
TOTAL DRINKS SALES
SOFT DRINKS SALES
DRINK SALES
% CHANGE YOY9
Long alcoholic drinks
Soft drinks
Spirits
Wines
1.8%
0.6%
0%
4%
8%
-2.2%
-5.6%
-4.2%
-4.8%
-7.9%
12%
-10.4%
Value
Volume
7 CGA by Nielsen IQ, Licensed, Value sales, 52 w/e 28.12.24
8 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
9 CGA by Nielsen IQ, Total Licensed, Value sales, 52 w/e 28.12.24
LICENSED CATEGORY OVERVIEW
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