CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 34
Welcome
Sustainability
POP POWER:
THE YEAR
IN NUMBERS12
105
Worth
£5.3bn
+3.6%
Category overview
soft drinks sold
per second
2.5bn
3.3bn
+1.9%
-0.5%
litres sold
units sold
HOW SUNSHINE AFFECTS
SOFT DRINKS SALES
HEATWAVE IN 2023
NOT REPLICATED IN 2024
It won’t be a surprise to anyone that when the
sun shines and the mercury rises, soft drinks sales
rise too. Alas, the converse is also true. With the
summer of 2024 the coolest the UK has seen since
2015,13 convenience retailers sold 28 million fewer
soft drinks during the summer months compared to
the previous year.14
2024 UK experiences the coolest
summer since 2015
-28m
soft drinks units vs YA in impulse
SOFT DRINKS UNITS CHANGE VS YA
DURING LAPSED HEATWAVE WEEKS
-18.2%
Grocery
multiples
-8m units
-25.4%
Impluse
12 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
13 Met Office - https://www.metoffice.gov.uk/about-us/news-and-media/media-centre/weather-and-climate-news/2024/uk-experiences-coolest-summer-since-2015
14 Nielsen Scantrack 52 w/e 28.12.25 Lapsed heatwave weeks I 2023 (w/e 17.06.23 versus w/e 15.06.24 and w/e 09/09.23 versus 07.09.24)
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CONVENIENCE CATEGORY OVERVIEW
