CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 35
Licensed category overview
Licensed deep dive
Licensed data tables
ONE IN 10 PEOPLE VISIT PUBS
EVERY WEEK16
One in 10 people visited pubs at least once a week in 2024,16 a slight increase on
2023, when 9.6% of the population did.16 But frequency has fallen. In 2023, people
visited pubs on an average of 1.17 occasions a week;16 in 2024, that number dipped
by 1.7% to 1.15.16 This underlines the importance of providing elevated experiences
and a sense of occasion when people do visit.
PENETRATION
VISIT FREQUENCY
AVERAGE SPEND
Proportion of consumers who have had an
eating/drinking out occasion in past 7 days
Average visits per customer in the
past 7 days
Average spend per person
per visit
9.6%
10.0%
1.17
£16.15
52 weeks ending
07/07/24
52 weeks ending
07/07/24
-1.7%
+0.4ppts
52 weeks ending
09/07/23
1.15
52 weeks ending
07/07/24
52 weeks ending
09/07/23
ELEVATED
EXPERIENCES
So, as we’ve seen, it’s increasingly been a case
of quality over quantity for pubgoers in the past
year. The number of people identifying as ‘very
value-led’ has dipped, while those describing
themselves as ‘very quality-led’ has increased.16
This is on top of a 1.7% fall in visit frequency and
a 0.4% pt increase in the proportion of people
visiting pubs or restaurants at least once a
week.16 One in ten now go out to eat or drink at
least weekly.16
Clearly, the pubs, bars and restaurants that can
deliver quality at the right price stand to make
the biggest gains. But to do this, it’s important
to first understand how concepts of quality are
changing. Of course, the food, drink, service,
value and general ambience of venues are
crucial, but so too is the overall experience they
offer. In fact, the greatest increase in consumer
types has been among those who describe
themselves as ‘very-experience-led’, up 0.8%
points to 63.8%.16
16 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
LICENSED CATEGORY OVERVIEW
35
