CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 36
Welcome
Sustainability
A laser focus on soft drinks ranging is vital. Because
many shoppers will simply move on to the next shop if
they can’t find the Pepsi MAX® or 7UP they’re craving
when thirst strikes, retailers must ensure they’re keeping
a well-stocked range in their chillers. After all, the top
five bestselling soft drinks brands (Coca-Cola, Red Bull,
Monster, Pepsi and Lucozade) contributed nearly £2.4bn18
in revenue for convenience retailers in 2024 and delivered
growth worth £137.4m.40
Category overview
The dominance of the big five brands reflects the popularity
of stimulant energy drinks and cola in convenience;
these are the channel’s biggest soft drink types in terms
of revenue with sales of more than £1.2bn and £1.1bn
respectively.18 But it’s also worth noting that drinks choices
are diversifying, driving strong growth in flavoured water
and dairy drinks and a sharp decline in sports drinks
following the collapse in sales of Prime Hydration. Prime
declined by -£70m across its sports and energy ranges.19
THE
FANTASTIC FIVE18
The convenience channel’s five bestselling soft drinks brands (Coca-Cola, Red Bull, Monster, Pepsi and
Lucozade Energy) delivered almost £2.4bn in sales in 2024.18 That’s why it’s critical to keep a strong (and
well chilled!) core to retail ranges.
£757.0m
£586.8m
£504.1m
£323.6m
£213.0m
+11.5%
+13.9%
+3.0%
+0.7%
-25.4%
18 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
19 Nielsen IQ, Total Convenience, Prime Sports & Energy, Britvic Defined, Value sales, 52WE 04.01.25
36
CONVENIENCE CATEGORY OVERVIEW
+0.3%
