CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 37
Convenience
Foodservice category
category overview
overview
Foodservice deep dive
Foodservice data tables
ON A
MISSION
In terms of share of eating out occasions, high street
outlets have seen the greatest increase, rising from
33.3% in 2023 to 34.6% in 2024,12 the steepest rise of
any venue type in the past year.12 City centre outlets
saw a rise of in share of occasions from 18.6% to
18.9%, while residential, retail and industrial venues all
saw share declines.12
As people return to city centres and high streets, their
motivations for eating and drinking out are evolving.
Treat missions have seen the highest increase –
accounting for 12.8% of occasions, up from 12.2% in
202312 – followed by visits that were routine, which
grew by 0.5% points to 11.3% of occasions.12
This stands to reason, given 40% of people are still
spending some or most of their working weeks at
home.13 For some, it seems venturing into the office
has become an opportunity to treat oneself with
experiences – including speciality soft drinks – that
THE RISE OF
DRINK-ONLY
OCCASIONS
aren’t available at home. Operators are responding
by upping their game in soft drinks.
Examples from Carlsberg Britvic include the
London Essence Company’s crafted sodas and the
Jimmy’s Iced Coffee Mocha, Caramel and limitededition Cinnamon Roll lines, as well as the bespoke
Kwench range we’ve developed with KFC. Other
examples include last summer’s launch of Greggs’
first iced drinks range, which includes lemonades,
refreshers and lattes over ice. Launches like this are
helping to fuel the rise of drink-only occasions.
They’re also helping to drive growth for the UK’s
top 10 foodservice operators, which have achieved
combined revenue growth of 6.1% in the past year14
while outlet numbers have risen by 1.9%.14 There have
been particularly strong performances from Domino’s
Pizza and Caffé Nero,14 which have been differentiating
themselves with savvy food and drink deals.
People are grabbing more drinks on the go. Last year, share of eating
and drinking out occasions that featured drinks only increased to almost
one in four (24.7%, up from 23.5% a year earlier).12 Soft drinks saw the
greatest increase in share of these occasions, climbing by 1.8% points to
16.5%.12 Coffee, juices and smoothies also grew share,12 emphasising the
importance of stocking a wide range of quality drinks that can turn heads
and drive sales.
2024
24.7%
0%
2023
20%
30%
TEA
7.3%
6.3%
FRUIT JUICE / SMOOTHIE
5.2%
5.5%
MILK DRINK / MILKSHAKE
5.7%
4.9%
WATER / SPARKLING WATER
5.4%
4.1%
OTHER
ALCOHOL-FREE COCKTAIL
60%
9.2%
8.8%
HOT CHOCOLATE
20.6% 20.1%
50%
14.7%
16.5%
SOFT DRINK
79.8% 80.5%
40%
55.7%
57%
COFFEE
23.5%
NON-ALCOHOLIC
DRINKS
10%
2.6%
2.3%
1.4%
1.3%
ALCOHOLIC
DRINKS
52 we 14/05/23
52 we 12/05/24
13 ONS report 6 November to 1 December 2024 - https://www.ons.gov.uk/peoplepopulationandcommunity/wellbeing/datasets/
publicopinionsandsocialtrendsgreatbritainworkingarrangements
14 CGA by Nielsen IQ Foodservice index December 2024
FOODSERVICE CATEGORY OVERVIEW
37
