CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 38
Welcome
Sustainability
Category overview
HEALTHY
GROWTH
Note also the rise in consumption of fruit juices and
smoothies in drink-only occasions (up from 5.2% in 2023 to
5.5% in 2024).15 This is partly down to growing innovation
in health-orientated health shots, such as the Plenish
range, which is winning growing distribution in foodservice.
Research shows that health was by far the most prevalent
foodservice new product development trend last year.16
Other examples include venues such as Joe & the Juice
and Fleet Street Press, which specialise in premium juices,
smoothies and health shots that sell for a significant
premium and have fostered loyal followings for these
operators. For example, Joe’s signature serves include Herb
Tonic (a blend of apple, ginger, ice, olive oil, pepper and
turmeric) and Green Mile (apple, avocado, broccoli, ice,
lemon and spinach) which sell for £8.90 per serve.
sparkling drink with fermented tea, is designed to attract the
growing numbers who are looking for natural and healthier
alternatives to mainstream soft drinks.
Functional health shots are becoming a more common sight
in speciality coffee houses, offering drinkers an opportunity
to pep up their lattes with everything from lion’s mane
mushrooms to turmeric. Black Sheep Coffee, for example,
has added a trio of Functional Lattes, comprising Beauty
Blend with marine collagen, Gut Blend with prebiotic fibres
and Brain Blend with lion’s mane.
It’s not only juices that appeal to the new generation of
health-conscious – and, as we’re about to explore, generally
more affluent – consumers. The March 2025 launch of
Lipton Kombucha, a naturally flavoured and low sugar
HEALTH DOMINATES NEW
PRODUCT DEVELOPMENT16
28%
Health is wealth. Of the top 12 new product
development trends in foodservice in the past year,
at least five related to health.16 General health claims
were most prevalent, with an index of 28%,16 followed
by specific health claims (12%)16 and high protein
content (10%).58 Functional health benefits (8%)16 and
claims relating to fermentation (3%) also featured.16
12%
10%
8%
8%
7%
5%
4%
4%
3%
3%
2%
GENERAL
HEALTH
SPECIFIC
HEALTH
CLAIMS
HIGH
PROTEIN
KOREAN
CUISINE
FUNCTIONAL INDULGENT
FOODS
MADE TO
ORDER
MEXICAN
CUISINE
15 Lumina Intelligence Eating and Drinking Out Panel – collected 52 w/e 14.05.23 and 52 w/e 12.05.24
16 Lumina Intelligence February 2025 - UK Food to Go Market Report
38
FOODSERVICE CATEGORY OVERVIEW
AMERICAN
CUISINE
HALF &
HALF
FERMENTED
BRITISH
INGREDIENTS
