CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 40
Welcome
Sustainability
Category overview
VALUE
PERCEPTIONS
Value for money is still crucial for customers, of course.
In fact, ‘good value for money’ is the second most cited
reason customers have for visiting a venue, after it being
‘somewhere they’ve visited before’.22 This means that
it’s critical that outlets have well-executed promotional
plans in place and that soft drinks are visible in bars and
on menus.
However, what’s also clear is that people are increasingly
prepared to shop around for venues that offer the right
experiences. After all, the proportion of people who said
they visit venues ‘because they’ve been there before’ has
declined by 1.6% points to 32.1% in the past year, the
greatest decline of any reason.22 The reasons that saw the
greatest increases were ‘local’, ‘independent’ and provided
‘good service’, proving that the fundamentals are still key.
MEAL DEALS
DELIVER GROWTH
You can’t beat set-price meal and drink promotions
to draw in the crowds and enhance customer value
perceptions. Our licensed partners have devised a host
of drop dead gorgeous meal deals over the past year.
These include Pad Thai and Pepsi for £10 at Giggling
Squid, Kids’ Meals, a free drink (including Pepsi) with
any burger at Robinsons Pubs. Robinsons Fruit Shoot
also sponsored free kids activity sheets to mark the
launch of the Paddington movie at Marston’s pubs.
22 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
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LICENSED CATEGORY OVERVIEW
