CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 41
Convenience
Foodservice category
category overview
overview
Foodservice deep dive
Foodservice data tables
FLAVOUR
TWISTS
Nonetheless, our love for traditional soft drinks is not
diminishing, of course. After all, cola and fruit-flavoured
carbonates still account for 57% of soft drinks sales
through foodservice.21 What is changing, however, is
growing demand for flavour twists on the classics,
particularly from younger drinkers.
Fresh for this year are Pepsi zero sugar colas in
Strawberries ‘N’ Cream and Cream Soda flavours,
inspired by the fact that flavoured cola is growing three
times faster than unflavoured cola.25 Tango, meanwhile,
has unveiled Strawberry Smash, a sugar-free blend of
strawberry and pineapple with Tango’s signature tang.
For example, the Pepsi MAX® Flavours range –
comprising core lines Cherry, Lime and Mango and
regularly boosted by exciting limited-edition flavours
such as last year’s Pepsi Electric – has grown by 8.7%
in the past year.22 Tango Mango was the number one
flavoured carbonates launch in 2024 and delivered
growth worth £12.7m,23 building on the success of
previous Tango flavour editions, Paradise Punch and
Berry Peachy.24
As we’re about to explore, providing excitement with
new flavours plays a key role in staying relevant with
the new generation…
21 Kantar Worldpanel, OOH, Foodservice, Value and Volume Sales, 52 w/e 29.12.24
22 NielsenIQ RMS, GB Cola, Britvic Defined, Total Coverage, Retail Sales Value chng vs YA L52w/e 18.01.25
23 NielsenIQ RMS, Total Coverage, Fruit Flavoured Carbonates Britvic Defined, Total Coverage, Value Sales, L52 wks w/e 11.1.25
24 Berry Peachy: NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2022- w/e 31.12.22, Paradise Punch: NielsenIQ
RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates Britvic Defined, Calendar year 2023- w/e 30.12.23, Mango: NielsenIQ RMS, Total Coverage, Value/
Volume sales, Fruit Flavoured Carbonates, Britvic Defined Calendar year 2024- w/e 28.12.24
25 NielsenIQ, RMS, Total Coverage, Flavoured & Unflavoured Cola (Britvic Defined), Value Sales, 52wks vs 2YA, Data to 23.11.24 and CGA, Total OOH, Flavoured &
Unflavoured Cola (Britvic Defined), Value Sales, 52wks vs 2YA, Data to 30.09.24
FOODSERVICE CATEGORY OVERVIEW
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