CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 43
Convenience overview
Convenience deep dive
Convenience data tables
FOOD-TO-GO MISSIONS
ON THE UP32
Soft drinks play an important role in every shopper mission, as the below graphic shows. Exciting drinks
ranges, attractive promotions and eye-catching merchandising are encouraging shoppers to pick up more
soft drinks in convenience stores. Particularly when it comes to food-to-go, treat and daytime meal shopping
occasions, which have all grown share of soft drinks sales.
2023
2024
Change
30.7%
32.9%
Food-to-go
28.5%
28.5%
Top-up
11.6%
11.9%
Treat
10.0%
10.2%
Daytime meal occasions
Newsagent
Meal for tonight
Services
+2.2pp
0.0pp
+0.3pp
+0.2pp
7.0%
5.3%
-1.7pp
5.2%
5.0%
-0.2pp
2.8%
2.2%
-0.6pp
Entertainment
1.4%
1.4%
0.0pp
Gifting
0.7%
0.6%
-0.1pp
So, while challenges and change continue to reshape
convenience retail, huge opportunities still exist for
operators in this channel. Forecasts suggest that
convenience will achieve the fastest growth of any
grocery retail channel in the next four years with total
sales growing by £10.7bn by 2029.33 As the most bought
impulse category in convenience (playing a key role in
every shopper mission – see above), soft drinks have a
key role to play in driving this growth.
As we’ve seen, soft drinks already overtrade in foodto-go and daytime meal occasion missions32 but
there is an opportunity to elevate presence in ‘top up’,
‘entertainment’ and ‘meal for tonight’ through cross
category ‘meal for tonight’ bundles and leveraging
visibility at key seasons events as well as utilising online
platforms where soft drinks overtrade (36.4% online
shoppers are on top up missions – this rises to 40.1% for
soft drinks online shoppers).32
To find out how to turn those opportunities into sales, we’ve
developed a seven-step plan for convenience retailers. Read
on to discover how following these steps can unlock an
estimated £225m34 sales opportunity over the next three
years and deliver growth of £5k per store.34
32 Lumina Intelligence, Total CTP, 05.01.25 vs YA
33 IDG Research, IGD mid-growth scenario (June2024)
34 Quantic Britvic Driver Quantification 2023; 2028 Forecast of £1.1BN- Convenience Fare Share of the Retail Opportunity (£678m) apportioned across 49k stores.
CONVENIENCE CATEGORY OVERVIEW
43
