CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 44
Welcome
Sustainability
The market is changing, however. As we’ve explored, people are eating
and drinking out less often,2 and they’re cutting down on alcohol,3
which accounts for 85.1%4 of the pub trade’s revenue, a whopping
£26.6bn.4 Venue choices are also widening. Gastropubs, sports and
cocktail bars, live music and competitive socialising venues are growing
in popularity and enriching the scene – 16% of consumers say they
most frequently visit gastropubs;5 14% sports bars,5 13% music and
cocktail bars5 and 9% competitive socialising venues.5
All of this means that operators must work harder to attract
people into their venues, encourage them to spend more time
(and money) there and keep them coming back for more. To
do this, licensed venues must offer unique experiences, while
striking a balance between value and excellence. Operators need
to persuade their guests to stay for that second drink. Here’s our
guide to using sensational soft drinks and low and no alcohol
serves to do just that…
Category overview
MOST FREQUENTLY VISITED BY BRITS5
16%
14%
GASTROPUBS
SPORTS BAR
13%
9%
MUSIC & COCKTAILS
BAR
COMPETITIVE
SOCIALISING VENUES
Fizzy drinks such as cola and lemonade are
pubgoers’ first choice when it comes to soft
drinks, favoured by 28%6 of people who
regularly visit pubs and bars. But as drinks
ranges grow, their share is declining:6 in
2023, 31% of pubgoers said fizzy drinks were
their go-to drink.6
CHANGING
TASTES
Stocking bestsellers such as Pepsi MAX®,
7UP and Tango and ensuring they’re
prominently displayed is still crucial, of
course. Carrying a wider range of flavours
– try Pepsi MAX® Lime, Cherry and Mango
or Tango Editions Strawberry Smash –
can also help create excitement and drive
incremental sales.
Note also the rising popularity of juices,
hot drinks and non-alcoholic cocktails.6
Carlsberg Britvic has your back there too.
With 87% brand recognition among UK
consumers,7 J2O serves as a beacon for
the 18% of guests who prefer juice drinks.6
As a lighthouse brand, people are prepared
to pay more for J2O and it has a wide
range to suit a variety of tastes.8
2 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 07.07.24
3 Aviva, October 2024 - https://www.aviva.com/newsroom/news-releases/2024/10/nearly-half-of-brits-plan-to-reduce-their-alcohol-intake-over-the-next-year/
4 CGA by Nielsen IQ, Licensed, Value sales, 52 w/e 28.12.24
5 Kantar Profiles/Mintel, August 2024 – 1,706 internet users aged 18+ who visit pubs/bars
6 Kantar Profiles/Mintel, August 2023 - 2024 - 1,727 (2023), 1,706 (2024) internet users aged 18+ who visit pubs/bars
7 Kantar Brand Power study, Soft drinks Update, May 2024
8 https://sensationaldrinks.com/partner-with-britvic/our-brands/j2o/
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LICENSED DEEP DIVE
