CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 46
Welcome
Sustainability
Category overview
GROWTH
OPPORTUNITIES
Soft drinks have been a key growth driver for convenience and the wider grocery channel in recent
years.4 It’s not over yet. Analysis of per capita consumption of soft drinks in other countries5 suggests the
category has plenty more juice in the tank in the UK. The average Brit drinks 225.3 litres of soft drinks a
year.5 That’s less than the consumption levels in France, Spain, Germany and Italy, and nearly half the
amount consumed in the US.5
408.9
307.7
294.4
260.2
231
225.3
UK one of the
lowest levels of soft
drinks consumption
among developed
economies
USA
ITALY
GERMANY
SPAIN
FRANCE
UK
4 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
5 GlobalData, Total Country, Soft Drinks, Litres, 2023 (data pulled 2.8.24) + cross tabulated with population data for each country World Bank population for USA, France,
Italy, German, Spain, UK 2023
46
CONVENIENCE DEEP DIVE
