CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 46
Welcome
Sustainability
Category overview
WHEN AND WHY PEOPLE VISIT PUBS
(AND HOW THAT’S CHANGING)
Given the growth in alcohol moderation,9 it’s no
surprise that people are going to pubs less often.10
Evening pub visits have seen the greatest decline, with
68% of pubgoers visiting pubs to drink in the evening
in 2024 (down from 72% in 2023) and 76% doing
so to eat (down from 79%).11 Daytime pub going has
proven slightly more resilient: 81% of pubgoers visited
pubs to eat during the day in 2024 (down from 82%
in 2023).11 Daytime drinking has also taken a tumble
with 63% of pubgoers visiting pubs to drink in 2024
(down from 66% in 2023).11
These shifts represent challenges for operators,
who need to give people more reasons to visit their
venues beyond drinking alcohol. Live entertainment,
events and themed menus can all help lure people
to pubs and bars for evening drinks, as can the
development of wider and more sophisticated soft
drinks menus. For example, offering a meal deal with
drinks such as Pepsi MAX® and 7UP, can also boost
daytime footfall.
FOUR IN FIVE VISIT A PUB/BAR TO EAT DURING THE DAY
VISIT A PUB/BAR
TO EAT DURING
THE DAY
81%
81%
VISIT A PUB/BAR
TO EAT DURING
THE EVENING
79%
76%
VISIT A PUB/
BAR TO
DRINK
DURING
THE DAY
65%
63%
VISIT A PUB/
BAR TO DRINK
DURING THE
EVENING
72%
68%
0%
20%
40%
60%
80%
% OF RESPONDENTS
2021
2024
9 Aviva, October 2024 - https://www.aviva.com/newsroom/news-releases/2024/10/nearly-half-of-brits-plan-to-reduce-their-alcohol-intake-over-the-next-year/
10 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
11 Kantar Profiles/Mintel, August 2021 - 2024 – internet users aged 18+ (2021: 1,961 2022: 1,957 2023: 1,967 2024: 1,978)
46
LICENSED DEEP DIVE
