CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 47
Convenience overview
Convenience deep dive
Convenience data tables
STEP ONE
FUEL FUEL FURTHER
The clue is in the name: the success of the nearly 50,000
convenience stores operating in the UK today6 relies on
them being able to provide what shoppers are looking for
quickly, easily and conveniently. Often what people want
from convenience stores is food and drink to fuel them
as they go about their lives. Indeed, 32% of sales of food
and drink through convenience stores are motivated by
the need for fuel.4 That’s a 71% overtrade versus the rest
of retail.4
This helps explain why glucose, sport and stimulant
drinks are the biggest soft drinks sectors for the UK’s
convenience retailers,4 accounting for £1.67bn in sales in
2024.4 This contrasts to the wider retail sector, for which
carbonates are the largest soft drinks category, with
glucose, sport and stimulant drinks hot on their heels at
number two.7
ENERGISING
THE UK
The UK needs energising, with seven in ten (71%)
Brits saying they ‘feel tired half to all the time.’8
Increasingly, people are turning to soft drinks to
provide the boosts they need. More than a third (35%)
of people say they view energy boosting ingredients as
essential9 and consumption of drinks to provide energy
or stimulation has increased by 93% over the past 10
years,10 more than any other reason.
Drinks like Rockstar Energy®, Monster and Red Bull
are playing a crucial role in topping up the UK’s energy
levels, but as a wider range of people look for pick-meups in a greater variety of occasions, opportunities are
opening up for other types of energising drinks such
as Purdey’s Natural Energy, Jimmy’s Iced Coffee and
Plenish Energy Shots. Retailers need to boost their
ranges to fully tap into the potential of the sector.
% UK RESPONDENTS
“HOW OFTEN HAVE YOU
FELT TIRED?”
DRINKING COLD DRINKS FOR ‘ENERGY’
IS THE FASTEST GROWING REASON
FOR CONSUMING10
Energy / stimulation
93%
To keep hydrated
35%
71%
of people say they
see energy-boosting
ingredients as
‘essential’9
claim to be
tired half to all
the time8
All the time
About half the time
None of the time
Most of the time
Rarely
79%
Cooling down
44%
Practicality
40%
Lower in fat / salt / sugar
35%
Thirst quenching
28%
Enjoy the taste
25%
More natural / less processed
24%
Total
23%
Enjoyment
20%
Refreshing
18%
Health benefits (fibre / vitamins)
15%
Health
15%
Fancied a change
An alternative to alcohol
11%
5%
6 Lumina Intelligence Market Sizing Insight & Analysis, June 2024
7 Nielsen IQ RMS, Total Coverage inc Discounters, 52 weeks, data to 25.01.25
8 YouGov Survey Dec 2021
9 https://www.just-drinks.com/news/energy-boosting-and-functional-ingredients-to-be-key-beverage-trends-in-2023-analysts-predict/#:~:text=Around%2035%25%20
of%20people%20say,aid%20relaxation%20or%20improve%20mood.
10 Kantar Take Home Panel, 10 years, MAT to 24.12.23
CONVENIENCE DEEP DIVE
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