CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 47
Foodservice deep dive
Foodservice category overview
Foodservice data tables
WHAT ATTRACTS
GEN Z TO VENUES?14
Providing quality food, drink and experiences is vital for all foodservice operators, of course. But if you’re
looking to attract Generation Z, it’s fundamental. Research shows that Gen Zs are particularly discerning,
with ‘good quality food and range of drinks’ trumping ‘value for money’ in terms of the factors that are most
important to this group when choosing a venue.14
Top 4 most important factors when choosing a venue to go out for food and/or drinks
Good quality
food
Range of
drinks
Value for
money
The
atmosphere
73%
57%
55%
45%
A MORE HOLISTIC
APPROACH TO HEALTH
The new generation has a more positive view
of sugar and fat, concentrating on macros and
overall health and nutrition, and are less likely to
be swayed by diet, sugar or fat-free claims. Only
12% of Generation Z claim to follow low sugar
diets compared to an average of 23%,15 and 27% of
people aged 18 to 24 claim to be teetotal, with 52%
reporting drinking less than last year.15
This presents huge opportunities for the wide range
of natural and functional health drinks we sell
under the Aqua Libra, Purdey’s Natural Energy and
Plenish brands at different occasions throughout
the day. For example, Aqua Libra’s unsweetened
seltzers – in flavours such as Cucumber, Mint &
Lime and Blood Orange & Mango – can provide
pairings for light lunches and salads. Plenish
health shots are also an incremental sales driver
at breakfast time, with many people buying them
alongside their morning coffee.
13 Lumina Intelligence EDOP, 52 wks to 13.04.25
14 KAM – Generation Z: All Grown Up Oct 2023
15 Kantar Alcovision (Drinkers %) 12 we 21st Jan 2024
FOODSERVICE DEEP DIVE
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