CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 48
Welcome
Sustainability
PERFECT
PAIRINGS
When it comes to broadening
your drinks offer and devising
enticing promotions, don’t think
either/or; think and! Pairing
Plenish health shots and coffee
in link deals can drive big gains
in spend at breakfast time
without cannibalising existing
offerings. Promoting set price
deals on Purdey’s Natural
Energy Drinks and herbal
and fruit teas at lunch or in
the afternoon offers further
opportunities for growth.
SHOWSTOPPING SERVES,
WITH OR WITHOUT ALCOHOL
Just because Gen Zs drink less alcohol, that doesn’t
mean they’ll accept half measures when it comes to the
quality and presentation of their drinks. They still want
to be wowed, and to share those wows with their friends
on social media. That’s why we’ve devised a range of
showstopping serves for our foodservice partners.
The new Pepsi Cream Soda and Strawberries ‘N’ Cream
flavours provide the perfect base for sumptuous cola
floats, while London Essence Company’s crafted sodas
and tonic waters – served in the right glass, filled with
ice and topped with a garnish – will always turn heads,
whether they’re served with or without alcohol.
52%
OF 18 TO 24-YEAR-OLDS ARE DRINKING
LESS ALCOHOL THAN LAST YEAR16
27%
OF 18 TO 24-YEAR-OLDS HAVE QUIT
ALCOHOL ALTOGETHER16
16 Kantar Alcovision (Drinkers %) 12 we 21st Jan 2024
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FOODSERVICE DEEP DIVE
Category overview
