CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 52
Welcome
Sustainability
Category overview
ENCOURAGING
EXPERIMENTATION
Part of the pleasure of going out to eat or drink is the
sense of experimentation and exploration that can be
created by a well-thought-out drinks menu. By thinking
carefully about drinks ranges and how they are presented
and served, operators can encourage guests to try out new
drinks and increase the number of beverages they buy.
New products and new flavours also help add interest to a
category and keeps consumers coming back for more.
people are still open to trying new drinks.22 Promotions
such as meal deals (the most effective driver for new
drinks choices22) and suggestions from bar staff can play
a key role in this. Remember also that brand loyalty is
much higher among people drinking soft drinks compared
to those drinking alcohol, with 17% of soft drinks choices
driven by brand, compared to just 5% of alcoholic drinks
choices.22 Making sure that soft drinks brands are properly
displayed is therefore crucial.
Although 32%22 of soft drinks choices in licensed venues
are based on habit (i.e. it’s what a guest usually buys),
FLY HIGH
THIS SUMMER WITH
J2O DRAGONBERRY
New, exciting flavours are key to selling
soft drinks. So, fresh for summer 2025,
Carlsberg Britvic is unleashing a new
flavour sensation on the UK’s licensed
venues: J2O Dragonberry.
This limited-edition juice drink blends
blackberry and dragon fruit – a delicious,
tropical fruit with a slightly tart, melon-like
flavour – and will further fuel the trend for
exotic drinks flavours.23
Innovation like this creates excitement and
encourages people to reconsider the role
soft drinks play on nights out. One in four
say new flavours encourage them to try
new drinks when visiting pub or bars.24
The bold flavour and striking packaging will
help operators cash in on the popularity
of limited editions, with 90% of Gen Z
and millennials stating that they purchase
products with seasonal flavours.23
22 The Value Engineers – Hospitality Channel Insight - D8. Drink Drivers - Which of the following were most important when you were choosing your drink? Total sample:
n=12155 (All drinks), Soft Drinks n=6078, Alcoholic Drinks n=3376, Hot Drinks n=2282, Offline n=10103
23 https://mrktblog.com/2024/04/15/summer-2024-flavor-trends-tropical-and-swicy/
24 The Value Engineers – Hospitality Channel Insight – September 2024 If available, which of the following would encourage you to try a new drink from this outlet? Total
sample: n=9147 (All sub-channel visits), Offline (7637)
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LICENSED DEEP DIVE
