CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 53
Convenience overview
Convenience deep dive
Convenience data tables
INTRODUCING…
JIMMY’S ICED COFFEE
DONUT FLAVOUR
What do you get if you blend the rich, bold flavours
of Rainforest Alliance-certified Arabica coffee, semiskimmed milk and the decadence of donuts? Limitededition Jimmy’s Iced Coffee Donut! With 74%22 of
Generation Z on the hunt for new and unusual coffee
flavours and 77%22 finding limited editions appealing,
Jimmy’s latest drop, which rolled out in April, is set to
be a sure-fire hit with younger consumers.
STEP FOUR
CAPITALISE ON
IMPULSIVE SOCIALISING
Humans are social animals. This means that even when
finances are tight, people still want to get together with
friends and family. It’s not a question of if they will
socialise but how. In-home socialising occasions hit 17
billion last year as 37% of people reported going out to
eat and drink less in response to economic pressures.23
This presents opportunities for convenience retailers that
offer the right drinks at the right price for people who are
socialising at home.
prominently in stores and offering attractive deals on
them, retailers can attract those who are moderating their
alcohol intake (87%25 of whom agree that soft drinks are
more appealing than low/no alternatives).
There are many ways operators can do this, from ensuring
packs for Fruit Shoot are clearly visible and well-promoted
at Easter, (the same applies for new limited-edition J2O
Dragonberry in the summertime) to pairing London
Essence Company premium tonic waters and crafted sodas
with alcohol in promotions. Remember also that alcohol
moderation continues to rise – 26.6% of drinkers say they
never drink or less often than the previous year, compared
to just 18.1% in 2016.24
This is where products such as the J2O range, London
Essence Company crafted soda, and Pepsi MAX®
flavoured colas range comes into play. By stocking these
22 FMCG Gurus 2023
23 Mintel Leisure Outlook Report 2023
24 Kantar alcovision % of Drinkers, 12month ending to 31st Dec 2023 vs 12month ending 31st Dec 2016
25 Mintel Attitudes to Low/No Alcohol 2022
CONVENIENCE DEEP DIVE
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