CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 55
Convenience overview
Convenience deep dive
Convenience data tables
STEP SIX
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CHOICES
So, people want treats and they’re increasingly turning to soft
drinks to get them. But that doesn’t mean they’re prepared to
forego health considerations. Hence the fact that low-calorie
soft drinks have grown at 5.5%28 in value over the past year,
outperforming full sugar products which inched up by 3%.28
Independents see rapid growth in sugar-free drinks (+9.4%)
suggesting demand is there for healthier alternatives.31
That’s why it’s crucial that convenience retailers are wellstocked with sugar-free classics like Pepsi MAX®, Tango
Sugar-Free and 7UP Zero Sugar in a variety of formats and
with a wide range of flavour alternatives such as the new
7UP Pink Lemonade and Pepsi zero sugar Strawberries
‘N’ Cream and Cream Soda. With 55% of shoppers only
ever buying zero-sugar colas,32 it’s clearly important such
products are easy to find in stores and well chilled.
It’s also essential to remember that notions of health are
changing. Functional health benefits like added vitamins,
minerals and natural ingredients are growing needs for
consumers as low levels of sugar, salt or fat become
hygiene factors.33
We’re helping retailers tap this growing demand for natural
drinks with functional ingredients with our range of Plenish
health shots, as well as the Lipton Kombucha we launched
in March 2025. A refreshing, lightly sparkling drink with
naturally fermented tea and available in three flavours:
Raspberry, Mango & Passionfruit and Strawberry & Mint.
SUGAR-FREE SOFT
DRINKS WIN SHARE28
LOW-CALORIE
SALES
STANDARD
SALES
£1.5bn
+5.5%
£3.8bn
+3.0%
31 NIelsen IQ, Total Independents, Total Soft Drinks, Britvic Defined, Value Sales, 52we 04.01.25
32 Kantar In Home Cola, MAT to August 2024
33 Kantar In Home and carried OOH Usage Panel, Total Soft Drinks, MAT 29.12.24
CONVENIENCE DEEP DIVE
55
