CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 56
Welcome
Sustainability
Category overview
HOW HEALTH
CONSCIOUSNESS IS CHANGING
Concepts of health are changing, and this is impacting how people view soft drinks. More shoppers are
picking up products like our Aqua Libra infused waters and Purdey’s Natural Energy drinks because they
want to be refreshed by beverages with additional health benefits (like the added vitamins and botanicals in
Purdey’s) or more natural ingredients.
HEALTH MEANS DIFFERENT
THINGS TO DIFFERENT PEOPLE35
Share of soft drinks serves consumed
for health indexed against total
NUMBER OF SOFT
DRINKS SERVES (MILLIONS)34
2800
2600
2400
Healthy lifestyle
Less healthy lifestyle
Low in sugar,
salt or fat
ix. 83
ix. 113
Health benefits
(vitamins / fibre)
ix. 83
ix. 96
Natural / less
processed
ix. 83
ix. 92
2200
2000
1800
1600
1400
52 w/e 29 Dec 24
52 w/e 08 Sep 24
52 w/e 28 Jan 24
52 w/e 19 May 24
52 w/e 18 Jun 23
52 w/e 08 Oct 23
52 w/e 26 Feb 23
52 w/e 06 Nov 22
52 w/e 17 Jul 22
52 w/e 27 Mar 22
52 w/e 15 Aug 21
52 w/e 05 Dec 21
52 w/e 25 Apr 21
52 w/e 03 Jan 21
1200
Lower in sugar, salt or fat
Health benefits (vitamins / fibre)
Natural / less processed
No sugar buyers continue
to drive category growth
through increased
consumption36
Low and no sugar soft drinks growth sit behind emerging health
needs as it is now a hygiene factor
% CONSUMER NEEDS
FROM SOFT DRINKS37
Enjoy the taste
59.8
Refreshing
55%
of shoppers now only
buy no sugar cola
52.8
Thirst quenching
41.5
To keep me hydrated
31.2
Health benefits (fibre / vitamins)
11.5
More natural / less processed
8.6
Low in fats / salts / sugars
No sugar shoppers spend
1/3 MORE
5.7
Energy / stimulation
4.2
Cooling down
3.1
An alternative to alcohol
1.8
than full sugar shoppers
34 Kantar In Home and Carried OOH Usage Panel, Total Soft Drinks, MAT 29.12.24
35 Kantar Take Home Usage Panel, Total Soft Drinks, August 2024
36 Kantar In Home Cola, MAT to August 2024
37 Kantar Take Home Usage Panel, Total Soft Drinks, Data to 4th August 2024
56
CONVENIENCE DEEP DIVE
7.5
Fancied a change
