CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 6
Sustainability
Welcome
Some companies are scaling back on their sustainability,
diversity and inclusion policies.5 In explanation, CEOs
have cited unforeseen or underestimated complexities in
becoming carbon neutral,6 while others have said that
changes in political leadership in their key markets have
led to them rethinking their ESG policies.7 But at Carlsberg
Britvic we’re staying true to our path.
That is to help people to enjoy life’s everyday moments
with a wide range of drinks for every occasion, while
building a better tomorrow. We want our actions to
demonstrate courage and show that we care as a business,
Category overview
while bringing people together. And we’re proud to point to
several tangible examples of how we’ve been progressing
on this path at pace in the past year.
The basis of our approach is that the health of people and
planet are intrinsically linked and that you cannot have
one without the other. This idea is supported by several
influential studies.8 There’s a third element to this, of
course. Aside from any ethical arguments for sustainability,
improving the health of people and planet also makes
good business sense.
MOST COMMON ENVIRONMENTAL FACTORS
ALIENATING SHOPPERS FROM BRANDS9
84%
83%
Poor environmental
track record
Unsustainable
packaging
82%
82%
82%
Poor compliance
record
Irresponsible
sourcing of
materials
Poor human rights
track record
After all, one 2024 study found that more than three
quarters (78%)10 of people in the UK say they consider
sustainability when shopping and that 55%10 are willing
to pay more for products that are less environmentally
damaging than alternatives. Another study cast light on
how much more they’re prepared to pay: on average UK
shoppers found a 9.7%11 premium for more sustainable
products acceptable.
That’s encouraging, particularly when you consider the
pressure people’s finances have been under in recent years.
This may well give companies that have scaled back on
their sustainability commitments pause for thought. So
too will analysis that reveals the environmental factors
that are most likely to alienate shoppers from brands. A
generally poor environmental track record, unsustainable
packaging and poor compliance came top.9
All this helps to explain why Carlsberg Britvic and other
producers remain focused on our commitments to
reduce the impact we have on the planet and improve
the health and happiness of people in our organisations
and wider society. Here are some examples of how this
is being achieved…
5 https://hbr.org/2024/08/companies-are-scaling-back-sustainability-pledges-heres-what-they-should-do-instead
6 WMO - https://wmo.int/news/media-centre/wmo-confirms-2024-warmest-year-record-about-155degc-above-pre-industrial-level
7 https://www.theguardian.com/business/2025/feb/28/uk-based-british-pharma-gsk-pauses-diversity-work-citing-trump-orders
8 Health Promotion International, 08.01.13 - https://academic.oup.com/heapro/article/29/3/558/754800
9 ISO-Cert Online - https://www.uswitch.com/gas-electricity/green-energy/green-consumer-statistics/
10 The Round Up - https://theroundup.org/environmentally-conscious-consumer-statistics/
11 PWC - https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html
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SUSTAINABILITY
