CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 9
Foodservice
Convenience
category
overview
overview
Foodservice deep dive
The boom in gut-health friendly soft drinks is another case
in point. Challenger brands such as Xoxo, Hip Pop and
Fibe! are winning growing shelf space in the supermarkets
as retailers increase their functional health drinks ranges.20
PepsiCo’s acquisition of US prebiotic soda brand Poppi
for just shy of $2bn in March21 provides further proof that
functional health soft drinks are no longer niche.
Foodservice data tables
We are committed to creating an environment that fosters
the health and happiness of our workforce and ensures
employees feel engaged, motivated and valued whoever
they are. Alongside this, we believe in giving back to the
communities we serve with a range of sustainability,
inclusivity and social mobility initiatives.
Just as the health of the planet and
the people who call it home are
intrinsically linked, so too are people’s
physical and mental health. Poor
mental wellbeing has repercussions on
physical health and vice versa. That’s
why we take a holistic approach to
supporting wellbeing throughout our
organisation and elsewhere.
are concerned about their children’s
mental resilience and emotional
wellbeing and 81%23 believe mental
health should be part of the curriculum,
Carlsberg Britvic’s employees have
nominated nearly 150 schools in their
communities to receive fully-funded
support from psychological fitness
charity Bounce Forward.23
Within our UK business, we’ve
provided sleep science sessions for
more than 400 employees22 to enable
them to get the best out of their
nightshifts and strike a better work/
life balance, and we continue to offer
our workforce a range of initiatives
designed to support their physical and
mental health needs.
That’s not all. Since moving our UK
headquarters to Hemel Hempstead
in 2013, our soft drinks business has
been working with Hertfordshire
County Council to support people
and organisations in need. So far,
we’ve supported 11 projects and
awarded more than £44,000 to more
than 777 beneficiaries.24
We’re also doing our bit in the
communities we serve. Informed by our
research that found 58%23 of parents
Other examples from our communities
include the more than £260,000
we’ve donated to fund counselling,
education and careers advice for
young people through our partnership
with youth charity, The King’s Trust25,
and the funds we’ve donated to
the Create Space campaign from
Brooklyn Brewery and the Stonewall
Gives Back Initiative to support
grassroots LGBTQ+ initiatives since
the UK launch of Brooklyn Brewery’s
Stonewall Inn IPA.
Our peers are also supporting the
physical and emotional wellbeing
of people in the communities
they serve through a variety of
initiatives. These include Coca-Cola
Europacific Partners’ sponsorship
of the Community Hero category
of the Great British Pub Awards,
which recognises projects in which
pubs support those in need in their
communities and prize money so they
can continue to do so.26
22 Page 18 – Britvic Annual Report & Accounts 2024
23 https://www.britvic.com/our-news/people/britvic-partners-with-wellbeing-charity-bounce-forward-to-help-children-build-mental-resilience/
24 Page 39 – Britvic Annual Report & Accounts 2024
25 Page 9 – Britvic Annual Report & Accounts 2024
26 https://www.morningadvertiser.co.uk/Article/2025/04/22/how-has-coca-cola-supported-community-pub-heroes/
SUSTAINABILITY
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