CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 27
Convenience overview
As we’ve explored, the challenges the
wider FMCG industry is facing are also
presenting considerable opportunities
for soft drinks. Realising these will rely
on producers continuing to adapt their
portfolios and balancing multiple and, at
times, contradictory demands by offering
exciting new flavour profiles, functional
Convenience deep dive
Convenience data tables
health benefits, premium alcohol
alternatives, indulgent treats and great
value for money.
Read on to find out how we’re doing this in
the different channels we serve…
CATEGORY OVERVIEW
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