CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 33
Convenience overview
Convenience deep dive
Convenience data tables
CONVENIENCE
CHANNEL BY CHANNEL7
CONVENIENCE MARKET VALUE 2024F
£49.4bn (+4.2%) and outlets: 49,538 (+2.4%)
Unaffiliated
independents
Symbol groups
Convenience
multiples
Co-operatives
Forecourts
£8.8bn
£18.8bn
£10.1bn
£7.0bn
£4.8bn
+2.6%
+5.1%
+5.0%
+4.4%
+2.3%
18,404
17,685
5,299
3,411
4,740
+0.3%
+5.2%
+3.6%
+1.8%
-0.5%
Growth in convenience drives growth for soft drinks and
vice-versa. But the power of pop goes beyond pounds,
pence and litres sold. The promise of cool, refreshing soft
drinks pulls more people into convenience stores than
any other type of food or drink.8 Retailers say 20% of
their footfall comes from people looking for soft drinks,
compared to 15% for confectionery, 14% for alcohol and
11% for tobacco.7 They also say that soft drinks account
for more of their annual profit and revenues than any
other category.7
considering people’s key reasons for visiting convenience
stores and how they are changing.
Top up shops, for example, represent 35.7%11 of
convenience shopping missions (up 1.7% ppts year-onyear)11 so placing soft drinks in secondary sitings to drive
impulse sales can pay dividends for retailers. The two next
most important reasons for visiting stores are for food-togo (up 0.3% ppts to 18.7% of missions)11 and for treats (up
0.3% ppts to 12.5%).11 Retailers should link deals with meal
items and snacks to drive up spend.
Attracting soft drinks shoppers into stores is therefore crucial
for retailers. That’s because, on average, they are more
valuable. Compared to the average shopper, they spend
more, (£8.99 vs. £8.53),9 buy more items (3.3 per trip versus
2.7)9 and visit stores more frequently (3 times a week versus
an average of 2.7).9 Nearly one in four (23.4%) visits to
convenience stores result in the sale of soft drinks.10 That’s
more than bread, biscuits, crisps and confectionery.10
As we explore in the next chapter, having the right drinks
at the right spots in stores, as well as using savvy instore marketing and promotions, delivers big rewards
for retailers. To maximise the opportunity, it’s worth
7 Lumina Intelligence Market Sizing Insight & Analysis, June 2024
8 Lumina Intelligence Retailer Attitudes & Behaviours Study, July 2024
9 Lumina Intelligence Convenience Tracking Programme, Soft Drinks, MAT 05.01.25 vs. YA
10 Lumina Intelligence Convenience Tracking Programme MAT 05.01.2025 vs. YA
11 Lumina Intelligence Convenience Tracking Programme, Total Soft Drinks, MAT 05.01.25 vs. YA
CONVENIENCE CATEGORY OVERVIEW
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