CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 35
Convenience overview
Convenience deep dive
Convenience data tables
WHY SOFT DRINKS
ARE IN THE PINK15
It pays to attract soft drinks shoppers into outlets. Not only do they spend more than the
average shopper, they also drop by more frequently and buy more items when they do.15
AVERAGE
SHOPPER16
65.2%
Average penetration current 52we
15.3%
+6.7pp
Penetration growth 52we vs LY
0.0pp
£8.53
Spend 52we
£8.99
-9.0%
Spend growth 52we
-2.8%
2.77
Basket size 52we
3.30
-9.0%
Basket size growth 52we vs LY
-6.1%
2.79
Frequency
3.01
+1.0
Frequency growth 52we vs LY
+2.0%
SOFT DRINK
SHOPPER16
SOFT DRINKS FEATURE IN ALMOST
ONE IN FOUR CONVENIENCE
SHOPPING BASKETS
Soft drinks is the leading drinks and impulse category in a convenience shopper’s basket,
featuring in almost 1 in 4 baskets in 2024. That’s even more than bread!
TOP 5 CATEGORIES IN A
CONVENIENCE STORE BASKET17
SOFT DRINKS
VS IMPULSE17
Chilled foods
Soft drinks
Bread
Crisps & snacks
Chilled dairy &
alternatives
Soft drinks
Crisps & snacks
Confectionery
Biscuits & bars
29.8%
23.4%
22.5%
17.2%
SOFT DRINKS
VS DRINKS17
23.4%
17.2%
10.9%
9.4%
Soft drinks
Alcohol
Hot drinks
23.4%
9.7%
3.2%
12%
15 Lumina Intelligence Market Sizing Insight & Analysis, June 2024
16 Lumina Intelligence Convenience Tracking Programme , Convenience, MAT 05.01.25 vs. YA
17 Lumina Intelligence Convenience Tracking Programme, MAT 05.01.25 vs. YA
CONVENIENCE CATEGORY OVERVIEW
35
