CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 38
Welcome
Sustainability
COMPLETELY
TANGO’D20
Category overview
TANGO
Tango has turned in a sparkling
performance in the past year, with growth
of 12.8% to £33.5m20 fuelling market
share gains from rival, Fanta. New product
development such as Tango Editions
Mango and the Tango Blast drinks have
played a key role in this, but so too have
core drinks such as the Tango Orange and
Tango Apple Sugar Free lines.
£33.5m
+12.8%20
FANTA
£150.5m
-4.6%20
PEPSI
£323.6m
+3.0%
COKE
£757.0m
+0.7%
SINGLE
SERVES FLY20
PEPSI MAXING
GROWTH20
Pepsi MAX® has continued to win share
from rival Coca-Cola over the past year,
thanks to strong sales of maximum taste,
zero sugar cola, Pepsi MAX® and the
brand’s flavoured variants Pepsi MAX®
Cherry, Lime and Mango. Pepsi Electric,
the UK’s first blue cola, also contributed
to the brand’s increased market share
with sales hitting £2.8m last year.20
SINGLE SERVE
People are on the move more. That
means they’re buying more soft
drinks on the hoof to keep them
hydrated and refreshed. Hence the
stronger growth in single serve soft
drinks formats in convenience stores
over the past year.
21
£3.6bn
+4.1%
TAKE HOME
£1.7bn 20
+2.7%
20 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
21 Centre for Cities - https://www.centreforcities.org/blog/hybrid-working-in-global-cities-how-does-londons-return-to-the-office-compare/
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CONVENIENCE CATEGORY OVERVIEW
