CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 39
Convenience overview
Convenience deep dive
Attention should also be paid to choice of format, of course.
Reflecting growing sales of food and drink to go through
convenience stores,22 soft drinks in single-serve formats
delivered the strongest growth in 2024, increasing by 4.1%
to hit revenues of more than £3.6bn.20 Still, it’s important
not to overlook drinks in take-home formats, which grew by
2.7% to nearly £1.7bn (31.7% of total soft drinks sales).20
Slower growth in sales of take-home formats in
convenience reflects stiffening competition throughout
Convenience data tables
the retail landscape. Promotional levels hit an all-time
high in 2024,23 with 26.6% of FMCG sales through the
grocery multiples made on deal during the final four weeks
of 202423 (up 0.3% pts on the previous high of 26.3% in
December 202324). Average share of sales on promotions
stood at 24.7% for the full year,23 compared to 2023’s
23.1% average.24 Deals played a key role in driving soft
drinks volume growth, which peaked at 4.7% last spring,25
throughout 2024.25
22 Lumina Intelligence Market Sizing Insight & Analysis, June 2024
23 NIQ Homescan FMCG Multiples (including Discounters), 52 w/e 28.12.24
24 NIQ Homescan FMCG Multiples (including Discounters), 4 w/e 30.12.23
25 NIQ Homescan Panel on Demand & Scantrack | Total Multiples Rolling 12 weeks 12 w/e 18.05.24
CONVENIENCE CATEGORY OVERVIEW
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