CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 41
Convenience overview
Convenience deep dive
Convenience data tables
As a business, we’re helping all our partners in convenience not just survive
but thrive in this fast-changing environment. We’ve already explored how
convenience-exclusive limited editions such as our Tango Blast duo, as well as
exciting new twists on classics like Jimmy’s Iced Coffee Donut and Cinnamon Roll
variants, are helping to give our partners the edge.
Other examples of how we’re helping our partners compete include our new
price-marked two-litre formats of Pepsi – bottles of Pepsi MAX® (including Pepsi
MAX® Cherry, Lime and Mango) have been reduced from £2.29 to £1.99 and
Pepsi regular is down from £2.59 to £2.29 – and 750ml price-marked packs of
Robinsons, which offer savvy shoppers an extra 33% of squash free for just £1.59.
Details of all our campaigns can be found on our online hub for convenience
retailers, At Your Convenience, where you can find details about upcoming
promotions, such as our Pepsi and Doritos snack deals and the Rockstar Energy®
Live Nation tie-up with music festivals across the UK. Plus, a wide range of tips
and advice on everything from merchandising and in-store marketing to ranging.
As we’ll explore in detail in the next chapter, health consciousness is also
having a growing influence on shoppers’ soft drinks choices. This is reflected in
the greater share of total sales sugar-free soft drinks have won,28 as well as the
double-digit gains made by flavoured water.28 We can also look to the strong
growth achieved by functional health brands for further proof of this, with
brands like Plenish knocking it out of the park.28
While keeping a strong core is important, so too is ensuring retailers continue
to excite shoppers with new products. Innovations such as exciting new flavours
like Pepsi Electric and Coke Lemon which help make soft drinks one of the most
vibrant categories in FMCG and delivered growth worth £123.3m (2.3% of the
category’s overall sales and 21.7% of the category’s overall growth) in 2024.28
CONVENIENCE CATEGORY OVERVIEW
41
