CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 42
Welcome
Sustainability
Category overview
New product development serves two key purposes from a
business perspective: brand extensions into new flavours and
formats in scale categories drive excitement and trial, while
the development of propositions that address new consumer
needs, such as demand for functional health benefits or natural
products, can birth entirely new categories. Of course, both can
drive significant incremental sales opportunities too.
Take Tango, the only fruit carbonate brand to have made the
top 20 new product launches list in 2024.31 Tango Editions Sugar
Free Mango and the Tango Limited Drops Cherry Blast and
Raspberry Blast racked up sales worth £7.2m31 in sales between
them last year, while Pepsi Electric, the UK’s first blue cola,
delivered an additional £2.8m.31 New products also help draw
shoppers into stores and provide valuable opportunities for
growth for retailers.
THE TOP 20 SOFT DRINKS
LAUNCHES OF 202431
Category
Brand
Flavour
Sales Value £m’s
Stimulant drinks
Monster Juiced
Bad Apple
10.79
Sports drinks
Lucozade Sport
Blue Force
9.09
Glucose drinks
Lucozade Energy
Blue Burst
6.97
Cola
Coca-Cola Zero
Lemon Cola
6.23
Cola
Coca-Cola
Lemon Cola
6.00
Stimulant drinks
Red Bull The Pink Edition Sugar Free
Forest Fruits
5.61
Juice drinks
Oasis
Summer Fruits
3.79
Fruit carbonates
Tango Editions Sugar Free
Mango
3.58
Stimulant drinks
Red Bull The Green Edition
Curuba & Elderflower
3.10
Stimulant drinks
Red Bull The Blue Edition
Juneberry
2.98
Cola
Pepsi Electric Zero Sugar
Cola With Citrus
2.82
Stimulant drinks
Lucozade Alert
Blue Rush
2.35
Stimulant drinks
Red Bull The Winter Edition
Vanilla & Berry
2.22
Stimulant drinks
Monster Energy Reserve
Orange Dreamsicle
2.12
Sports drinks
Prime Hydration
Cherry
1.96
Fruit carbonates
Tango Limited Drop
Raspberry Blast
1.91
Cola
Coca-Cola Zero
Oreo Cola
1.87
Fruit carbonates
Tango Limited Drop
Cherry Blast
1.76
Plain water
Ursu
Original
1.65
Sports drinks
Prime Hydration
Strawberry Lemonade
1.59
31 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
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CONVENIENCE CATEGORY OVERVIEW
