CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 44
Welcome
Sustainability
Category overview
CONVENIENCE
DEEP DIVE
SEVEN STEPS
1
TO £225M GROWTH
As we explored in the previous
chapter, convenience retail is
undergoing huge structural
changes, and soft drinks remain
foundational for the success
of the channel. They’re bought
on almost one in four (23.4%)2
shopping trips in convenience
stores and responsible for
£5.3bn in sales.3 But as shopper
preferences evolve and a new
generation of consumers comes
to the fore, new opportunities for
growth are presenting themselves.
To realise these opportunities,
retailers need a solid plan. That’s
why we’ve developed a seven-step
strategy for retailers who want
to meet the growing demands of
soft drinks consumers – roughly
defined as the need for a widening
range of drinks that can both
fuel and hydrate, as well as
provide health and wellbeing
benefits, elevated experiences and
opportunities for social interaction
– in 2025 and beyond.
by following our seven steps to
success, the convenience channel
can drive soft drinks sales growth
worth a staggering £225m.1 That
equates to roughly £5k per store.1
Read on to find out more.
The prize is certainly worth
striving for. We calculate that
1 Quantic Britvic Driver Quantification 2023; 2028 Forecast of £1.1BN- Convenience Fare Share of the Retail Opportunity (£678m) apportioned across 49k stores
2 Lumina Intelligence Convenience Tracking Programme, MAT 05.01.25 vs. YA
3 Nielsen IQ, Total Convenience, Total Soft Drinks Britvic Defined, Value sales, 52WE 04.01.25
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CONVENIENCE DEEP DIVE
