CarlsbergBritvic-SDR-Convenience-v20 - Flipbook - Page 64
Welcome
Sustainability
Category overview
GLOSSARY
Carbonates
Natural energy
A drink made from carbonated water to which juice,
flavourings and other ingredients have been added
Natural Energy are Energy drinks which contain stimulants
from a natural source
Cola
Non-fruit flavoured carbonates
Cola flavoured carbonated drinks including cola with
flavours such as cherry, twist of lemon etc
Non-fruit flavoured carbonates, excluding cola but
including Irn Bru. Also includes traditionals such as cream
soda, ginger beer and shandy
Diet vs standard
Diet Brands and NAS Brands. Diet Brands (e.g. Diet Coke)
are items described as Low Calorie/Low Sugar or Caffeine
Free and NAS brands = Zero brands (e.g. Pepsi MAX®
and Coke Zero) are items described as No Added Sugar,
NAS, N.A.S, or Sugar Free. Standard - All other products,
including plain water
Dilutes (also see Squash)
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Energy drinks (also see Stimulants)
All energy ‘boosting’ drinks such as Red Bull and Rockstar.
Normally fizzy
Flavoured carbonates
Occasions
The reason for consumption, e.g. routine meal together
Pure juice
A non-carbonated 100% single fruit juice or other juice
blend with no added water, sweetener or other additives.
Includes all concentrated juices
Smoothies
Generally drinks described as smoothie, either in brand
name or as a descriptor on the packaging
Sports drinks
Drinks that are designed to replace, sugars, minerals and
fluids lost as a result of exercise. Can include powders and
dilutables
Flavours are typically orange, cherry, lime, blackcurrant,
apple, pineapple and grapefruit, lemon, lemon and lime,
tropical and other mixed fruit flavours. Also includes Tizer,
Dr Pepper and Vimto, as these brands contain fruit
Squash (also see Dilutes)
Flavoured hydration
Still Juice drinks
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Sparkling or still flavoured water, juice drinks or iced tea in
kids or adult formats
A non-carbonated drink containing fruit juice, plus water
and other ingredients
Fruit flavoured carbonates
Stills
Flavours are typically orange, lemon & lime, tropical and
other mixed fruit flavours. E.g. Tizer and Dr Pepper are
included as these contain fruit flavours and some brands
may contain juice e.g. Tango
Collective term for the non-carbonated segments
Stimulants (also see Energy drinks)
Iced coffee
Water
A ready-to-drink packaged coffee beverage, containing
coffee, that is usually consumed chilled
Lemonade
All conventional clear, cloudy or traditional carbonated
lemonade. Some with lemon juice and additional
ingredients to produce coloured lemonade
Missions (also shopper missions)
The purpose for which a shopper visits an outlet
Mixers
All drinks intended to dilute an alcoholic beverage, as well
as being consumed as a standalone soft drink
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CONVENIENCE DEEP DIVE
All energy ‘boosting’ drinks such as Red Bull and Rockstar.
Normally fizzy
Still or sparkling water with nothing else added
Water plus / Flavoured water
Sparkling or still flavoured water
