CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 2
Welcome
Sustainability
Category overview
WELCOME
TO THE CARLSBERG BRITVIC
SOFT DRINKS REVIEW
A JOURNEY OF REINVENTION
A lot happened in soft drinks in 2024, and it’s certainly
been a fast start for us at Carlsberg Britvic in 2025. The
soft drinks category is still fizzing, demonstrating agility
and it is one which continues to impress me when it
comes to innovation. Soft drinks is a true tale of smart
innovation and remarkable reinvention.
As a business, you could say we have been through
our own reinvention as well. The acquisition between
two specialist businesses has come into effect, creating
a beverage powerhouse we’re incredibly proud of.
Carlsberg Britvic as one entity is uniquely placed to offer
our customers insight and data at a total beverage level.
From squash, carbonates, energy, iced coffee, tonics,
and health shots; to craft beer, ales and cider; we bring
a new perspective on how customers are enjoying drinks
across a multitude of sub-categories. Within the coming
chapters, we’re focusing on our annual review of soft
drinks specifically, but there are, and always have been,
synergies between alcoholic and non-alcoholic options.
Across channels, soft drinks grew in value and volume last
year and choices are diversifying. The innovation we’ve
seen is truly impressive and so it’s no surprise the category
is engaging shoppers in a way that is not only maintaining
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WELCOME
sales, it’s growing them. And we’re not just innovating
when it comes to flavours, we’re creating concepts.
Concepts which hold an emotional connection with
consumers. The Robinsons collaboration with the Wicked
movie is one example – this was a partnership beyond one
standalone lever. This was a partnership which brought the
spirit of the movie to life through multiple touchpoints, and
we’ve been blown away by its success.
A stalwart brand, Pepsi MAX® continues to perform well,
proving that consumers across channels are still seeking
out its zero sugar, maximum taste premise. Low and no
sugar options maintain their relevance, but we still see
indulgence playing a role within these realms. Our latest
additions to the Pepsi range, Strawberries ‘N’ Cream and
Cream Soda, are the latest example and again, this isn’t
just product innovation, it’s a concept that has taken
the TikTok generation by storm. Jimmy’s Iced Coffee
has seen success with its rotational flavour series which
brings a touch of fun and indulgence with Cinnamon
Roll and Donut flavours.
Of course, within a category that can be somewhat reliant
on good weather, it hasn’t been pure sunny skies, and it
won’t be as we look ahead. There has been continued
