CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 36
Welcome
Sustainability
Category overview
TREAT
TIME!
More people are looking to treat themselves when they’re
out and about – 12.8% of eating out occasions were ‘for
treats’ in 2024,12 up from 12.2% in the previous year.12 That
makes ‘treating’ the fastest growing motivation for eating
and drinking out.
We’re working with our foodservice partners to deliver
those treats and help make their outlets destinations
for sensational drinks that aren’t available anywhere
else. For example, in January, KFC launched the Kwench
drinks range, developed in partnership with Carlsberg
Britvic, throughout its Manchester restaurants.
The range features specialities such as sparkling Spicy
Mango and Raspberry Lemonades, Poppin’ Refreshers
with popping pearls in Watermelon and Cherry flavours,
Chocolate and Caramel Krunch Shakes and Iced Koffee
Krunch Lattes. The drinks have been designed to taste
and look great, and appeal to Generation Z (see the next
chapter for more on that!).
MISSIONS
BY DAYPART
- DRINK
Didn’t want to cook
To take a break from work/study
2.9%
5.4%
3.2%
5.1%
5.6%
5.5%
6.3%
5.6%
8.6%
8.2%
8.1%
8.3%
8.8%
9.3%
10.9%
11.3%
12.2%
12.8%
To spend time with my partner
To spend time with family
To wind down or relax
I was travelling / commuting
18.7%
18.2%
52 we 14/05/23
52 we 12/05/24
Treat
Was out and about (e.g. shopping)
Lumina Intelligence Eating and Drinking Out Panel – collected 52 w/e 14.05.23 and 52 w/e 12.05.24
12 Lumina Intelligence Eating and Drinking Out Panel – collected 52 w/e 14.05.23 and 52 w/e 12.05.24
36
FOODSERVICE CATEGORY OVERVIEW
TREAT
+0.6ppts
IT’S PART OF
MY ROUTINE
+0.5ppts
BIGGEST
DECREASE
TO SPEND TIME
WITH FAMILY
It’s part of my routine
To spend time with friends
TOP 2
INCREASES
-0.7ppts
