CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 39
Convenience
Foodservice category
category overview
overview
Foodservice deep dive
Foodservice data tables
DRINKS TECH
AND THE WORKPLACE
Growing demand for premium food and drink that delivers
health benefits is chiefly down to a rise in affluent
consumers spending more time at work in London
and other city centres.16 But it’s not just coffee shops,
restaurants and food-to-go outlets that are catering for
this crowd. As we’ve seen, employers are also stepping up
their provision of food and drink at workplaces, driving a
6.2% increase in 2024.17
Workplace catering is forecast to continue to grow as
employers compete harder to attract and retain talent. The
sector is expected to grow by £600m or 19%,17 realising
a compound average growth rate of 3.5%, between 2024
and 2029,17 with growth of £190m (5.9%) expected over
the course of 2025 alone.17 Soft drinks are expected to
deliver £57m growth for workplace caterers in 2024 and
2025 combined.17
But with hybrid working continuing,18 technology is
expected to play a greater role in the serving of food and
drink in workplace environments.17 Vending solutions and
micro markets – 24-hour food and beverage stations with
built-in chillers, microwaves, fast-cook machines and drinks
dispense systems such as the Aqua Libra Flavour Tap (see
below) – offering options comparable to those on the high
street will continue to grow.17
INTRODUCING…
AQUA LIBRA
FLAVOUR TAP
The steps businesses take to look after their
workers and the planet is a key influence on
which companies people want to work for.
Particularly when it comes to Generation
Z (people born between 1996 and 2010):
73%19 expect their employers to help them
make healthier food and drink choices and
71%19 expect them to proactively promote
sustainability at work.
Enter, the Aqua Libra Flavour Tap. This
innovative dispense system serves pure
filtered water (still or sparkling) infused with
electrolytes, zinc and magnesium and a choice
of natural flavours – including cucumber, mint
& lime, mango and raspberry & peach – in an
instant, helping to keep staff happy, healthy
and hydrated throughout the day.
17 IGD, Grocery Retailing and Eating out Forecasts to 2029, June 24
18 ONS Who are Hybrid Workers https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/
whoarethehybridworkers/2024-11-11#:~:text=More%20than%20a%20quarter%20of,around%20a%20quarter%20of%20workers.
19 Compass Group FOOD AT WORK, SUSTAINABILITY AND DIGITAL HIGH ON WISHLIST FOR GEN Z TALENT https://www.compass-group.com/en/media/news/2023/
GEAW-GenZ.html#:~:text=Gen%20Z%20workers%20want%20to,of%20the%20meals%20they%20choose.%E2%80%9D
FOODSERVICE CATEGORY OVERVIEW
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