CarlsbergBritvic-SDR-Foodservice-v15 - Flipbook - Page 45
Foodservice deep dive
Foodservice category overview
Foodservice data tables
PERCENTAGE OF DRINKS OCCASIONS
FEATURING TAP WATER2
Aug 2022
Aug 2024
0%
10%
20%
30%
18.1%
18.5%
TOTAL POPULATION
26.6%
27.5%
GEN Z & ALPHA
23.1%
24.1%
MILLENNIALS (28-43)
16.1%
16.9%
GEN X (44-59)
BABY BOOMERS (60-78)
11.0%
11.6%
SILENT GENERATION (79+)
11.5%
11.6%
WHO ARE
GEN Z
Roughly 13-28
year olds
Mix of affluences, often still at home
with parents but also more financially
focused than previous generations
Very different outlook to
millennials and need to be
engaged with accordingly
Healthier and more concerned with
nutrition and macros, but when they
want a treat they want a TREAT
Value immersive,
meaningful experiences
FOODSERVICE DEEP DIVE
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