CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 32
Welcome
Sustainability
Category overview
One in three trips to pubs, clubs and bars is now an alcohol-free
affair.4 This reflects the growing number of people who are either
moderating how much alcohol they drink or choosing not to drink
it at all.4 Research shows that 20% of the UK population are now
teetotal5 and, of those who do still enjoy a tipple, nearly half (43%)
say they are planning to cut down on their alcohol consumption.5
Of course, this poses a significant challenge to operators that rely on
alcohol for the bulk of their sales. But, not everyone who’s cutting
down is simply buying fewer drinks or going out less often. Research
suggests that 25% of 18 to 24-year-olds and 24% of 25 to 34-yearolds are adopting so-called ‘zebra-striping’ strategies (alternating
between alcoholic and non-alcoholic drinks) and 18% of the former
and 22% of the latter are opting for smaller measures.6
In fact, the pursuit of quality by consumers in licensed venues and
the growing numbers who are moderating their alcohol intake
present huge opportunities for soft drinks and low and no alcohol
alternatives in pubs, clubs and bars. But before we dive into how
Carlsberg Britvic is working to deliver sensational serves and
unforgettable experiences with our partners, let’s explore how the
licensed trade has continued to evolve in the past year.
One in three
trips to pubs, clubs
and bars is now an
alcohol-free affair4
4 Everleaf x KAM Raising the Bar 2024 - YouGov
5 Kantar Worldpanel Division Alcovision Data to 30.09.24
6 https://www.standard.co.uk/lifestyle/zebra-striping-christmas-party-drinking-trend-b1196440.html#:~:text=Zebra%20striping%20follows%20the%20old,for%20less%20
than%20%C2%A37.
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LICENSED CATEGORY OVERVIEW
