CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 36
Welcome
Sustainability
QUALITY
IS KING17
Category overview
Quality is again the most important factor for visitors to the UK’s
licensed venues, having overtaken value for money as inflation began
to ease last year.17 That the margin between these considerations is
still narrow (just 0.7% points)17 makes one thing clear: operators that
offer quality drinks, food and experiences while ensuring their guests
continue to rate them in value terms stand to make the greatest gains.
PSYCHOGRAPHICS
74.2%
74.4%
74.9%
52 w/e 09.07.23
73.7%
63.0% 63.8%
65.3% 63.0%
61.4%
60.6%
51.4%
Very quality led
Very value led
Very experience Very sustainably
led
concious
Very brand led
Changes in customer priorities are helping to fuel innovative
new venue concepts. Customers are looking for more
premium experiences to enjoy as groups. Hence the rise
of so-called ‘competitive socialising’ venues that combine
games and experiences – escape rooms, axe throwing,
digital darts, virtual driving simulators… you name it! – with
great food and drink.
Fayre Play
People can play old-school fairground games at Fairgame
or Fayre Play in Edinburgh and Glasgow, hit home runs at
London baseball bar and diner, Moonshot, or even battle
zombie hordes in full-body immersive virtual reality, in
Sandbox VR in Birmingham, London and Dublin. Social cricket
chain, Sixes – which puts people’s hand-eye coordination to the
test in innovative, tech-enabled batting cages – is expanding
too, with venues now operating in several places across the
UK, US and Caribbean.
Moonshot
Downing pints and hitting sixes – let alone slaying zombies
– probably aren’t the best mix. To help guests stay on top of
their game, these venues put soft drinks on an equal footing
with alcohol on their menus. Fayre Play offers drinks such
as the ‘Wee Shocker’ (fresh lemon juice, gomme and malic
acid) and ‘Player’s Punch’ (ginger beer, fresh pineapple and
lime cordial), while Sixes and Moonshot use London Essence
Company’s crafted sodas to elevate their soft drinks offerings.
17 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
LICENSED CATEGORY OVERVIEW
50.5%
Very provenance
led
ON TOP OF YOUR GAME
36
52 w/e 09.07.24
46.2% 44.0%
Very socially
conscious
42.9% 42.2%
Very health
conscious
