CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 37
Licensed category overview
Licensed deep dive
Licensed data tables
COOL ALCOHOL-FREE SERVES
At social cricket chain, Sixes, baseball bar, Moonshot and many other gaming venues across the UK,
alcohol-free drinks are anything but drab. These businesses are using Carlsberg Britvic serves to help their
guests stay on top of their game and celebrate in style, whether they win or lose. Here are three of the
coolest alcohol-free serves…
CUCUMBER COOLER
London Essence Company White Peach & Jasmine Crafted Soda
Everleaf Mountain Non-Alcoholic Aperitif
Cucumber
Garnish with cucumber slice and jasmine flower
—
PASSION PINEAPPLE
HIGHBALL
London Essence Company Roasted Pineapple Crafted Soda
Passion fruit Pulp
Garnish with chilli and
pineapple slice
—
WOODSTOCK
London Essence Company Raspberry & Rose Crafted Soda
Winter berries
Lemon
Smiling Wolf Zero Alcohol Gin
Garnish with mint and raspberries
Nevertheless, for most pubs, bars and restaurants, food
and drink will always be the stars of the show. Operators
of these sorts of venues should also carefully consider how
they can raise the stakes in terms of the experience they
provide. After all, the number one influence on outlet choice
is quality of food and drink, as cited by 50% of pubgoers.18
Research also shows that the use of quality ingredients
and well-known brands, along with menus featuring drinks
that are not easily found elsewhere or made at home, also
positively impacts customer experience.18
Examples of venues that are doing it right include The
Devonshire in London’s Soho, which has established
itself as a destination for Guinness drinkers by serving
the black stuff just as they do in Ireland (chilling to the
same temperature and dispensing with the same ratio
of carbon dioxide to nitrogen), and London pub group,
Cubitt House, which has a busy calendar of events to
mark occasions such as Dry January and British Pie
Week throughout its estate.
18 The Value Engineers – Hospitality Channel Insight – September 2024 - A3. Drivers of Outlet Choice - We would now like you to think back to when you were deciding on
which outlet you were going to visit / order from Total sample: n=9147 (All subchannel visits). Coffeeshop Chains n=711, Coffeeshop Independents n=715, National Chain Pubs
n=706, Traditional Pubs n=687 B1. Venue Past Usage - Had you been to this specific venue before this visit? Total sample: 7637 (All offline subchannel visits)
LICENSED CATEGORY OVERVIEW
37
