CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 38
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Sustainability
Category overview
SENSATIONAL DRINKS
FOR DRY (NOT DRAB) JANUARY
Dry January has become a key event for soft drinks and low and no alcohol brands. It’s also giving
licensed operators an opportunity to pep up sales in what has in the past been a slow period. Here are
three of our favourite alcohol-free specials to ensure Dry January goes off with a bang…
PINEAPPLE EXPRESS
London Essence Roasted Pineapple Crafted Soda
Supersawa Zero Alcohol Cocktail Mixer
Coconut
Garnish with pineapple slice
—
PASSION FRUIT COOLER
J2O Orange & Passion Fruit
R.White’s Lemonade
Garnish with orange slice
—
LIQUID STRAWBERRY
DELIGHT
Supersawa Zero Alcohol Cocktail Mixer
Britvic Soda Water
Vetiver Cordial
Strawberry
Peony Blush Sparkling Tea
Smiling Wolf Zero Alcohol Gin
THE POWER OF
SENSATIONAL SOFT DRINKS
As we’ve seen, increasingly, operators
are offering experiences that go beyond
alcohol and food. As options broaden, more
consumers are choosing to forego alcohol
– and this is especially true when it comes
to pubs, bars and clubs’ key demographic:
younger people. The greatest declines in
frequency of visits to licensed venues have
been among people who are affluent, male,
millennial or Generation Z (so in their teens,
twenties or thirties).19
A key reason for this is that younger people
are more health conscious than they were
in the past. They’re also less likely to drink
alcohol.20 This means that the soft drinks and
low and no alcohol alternatives that venues
offer are having a much greater impact on
the venues people are choosing to visit. Two
in three (66%) UK adults say non-drinkers in
their group influence their choice of venue,21
rising to 85% of people aged 18 to 24.21
19 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
20 Kantar Alcovision; Drinkers % 12we 31st Dec 2023
21 Everleaf x KAM Raising the Bar 2024
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