CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 41
Licensed category overview
Licensed deep dive
Licensed data tables
WHAT DETERMINES
VENUE CHOICE?22
52 w/e
07.07.24
Change vs
52 w/e 09.07.23
I’ve been there before
32.1%
-1.6ppts
It’s good value for money
31.4%
-0.5ppts
It was close to where I was
25.7%
0.0ppts
It’s local and independent
17.3%
+1.0ppts
Pleasant atmosphere
16.9%
-0.5ppts
Friendly service
15.2%
+0.9ppts
Lots of choice
10.6%
+0.2ppts
Fast service
8.0%
+0.3ppts
Quality of ingredients
7.8%
+0.1ppts
It’s clean
6.4%
-0.7ppts
So, we’ve explored how people are looking for elevated
experiences and quality food and drink for the right price
from the UK’s licensed operators. Read on to discover
how operators can maximise revenues by encouraging
customers to have that second drink, and keep them
coming back for more…
LICENSED CATEGORY OVERVIEW
41
